Always on trend, sporting the latest items
Sharing daily outfits, style inspiration and brand releases
Occupying the front row at fashion weeks
But it’s all image based
Usually relying on Instagram to cater to their audience
To build a following
Who even reads anymore when visual platforms are dominating?
Online magazines cater to our style needs
Sharing the latest on the high-street
Having interviews with top designers, industry leaders and models
This raises the question
Are fashion bloggers still relevant?
A new season approaches, despite the falling snow and dropping temperatures, the thought of Spring is just over the horizon. An ice-cream hued paradise full of romantic sheer, artsy prints and bold power suits – are you ready to step into that world? I know I am, especially when sitting in a room full of baby pink walls, covered in lilac blankets, the excitement of warmer days and fewer layers bring an instant smile to my face.
Before we escape to a pastel paradise, let’s discuss something that caught my attention recently. Do you think as fashion bloggers we need to step it up? Think outside of the box? The merit of outfit posts are being questioned, especially when images can be seen on Instagram, why do our audiences need to click on blog links when they’ve essentially already seen the post? Initially, I wanted to write about the SS18 pastel trend. However, an outfit post with styling tips for the new season wouldn’t suffice. You could find similar posts elsewhere, so how do I capture your attention and turn you into a loyal reader?
- Do I mention something personal like the colour of royalty, strength and this season has a hold on me?
- Or perhaps mention the things I own like my closet holds various lilac dresses, violet joggers and let’s not even mention the make-up options.
- Not that either? How about I share my favourite pieces in lilac like a short sparkly bodycon, a midi with ruffles, and a simple jumper dress.
- Still wrong? Is humour the way to go then? Let’s do some quick maths, one tulle skirt plus a patterned bralette times pastel accessories equals one dope outfit.
When I began writing this post it had a different direction. Focusing entirely on the spring pastel trend, sharing different style perspectives. The advantages of wearing colour, how accessories can elevate a style and how to nail the trend with confidence. But, as new platforms emerge, industries become saturated that we have to regularly reflect. The most important advice when it comes to blogging is to be authentic. Offer something only you can deliver in a spicy way. For me, I focus on creating poetic yet somewhat cryptic pieces. It’s interesting to express myself through the art of language whilst simultaneously intriguing the reader.
What are your thoughts on fashion bloggers?